The digital experience that a customer gets while interacting with the brand is one of the reasons for any company’s success in the 21st Century. Continuous tracking of user actions and predicting their intent are among key components of digital customer experience so it helps a company to clock higher sales. Now, the pertinent question is - How can a company improve its digital engagement?
Two Rs play a key role in ensuring great customer engagement.
1) Relevant content strategy, wherein a company needs to understand its customers’ preferences. This would entail aligning your content and product options to the needs of the customer.
2) Reliable technology can help companies attract more customers on its platform. As per a PwC report, nearly 80 percent of American consumers say that speed, convenience, knowledgeable help and friendly service are key elements of a positive customer experience. Hence, using technologies that enable customers to spend more on a company’s product.
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Published on CMO Council eJournal.
