Tuesday, April 26, 2022

Have You Recognized the Potential of the Composable Digital Experience Stack?

As competition between businesses rises, personalized digital experience is the answer to the rising expectations of the customers today. In order to optimize customer experience, companies aim to adopt a digital strategy that is customizable to specific demands and implemented across multiple touch points of the customer journey through a composable digital experience (DX). Composable digital experience platforms (DXPs) aim to bridge the gap between the digital technology experiences of different datasets in an organization like the customer, users and employees.
  • What Is Composable DX?
According to Gartner “A DXP is an integrated set of core technologies that support the composition, management, delivery and optimization of contextualized digital experiences.”
  • Hopes: Can Composable DX Meet Customer Expectations?
"By 2023, organizations that have adopted an intelligent composable approach will outpace the competition by 80% in the speed of new feature implementation," Gartner, Inc.
  • Promises: What Composable DXP Companies Desire
"Gartner estimates that by 2023, 60% of mainstream organizations will list composable business as a strategic objective and will use an increasing number of packaged business capabilities (PBCs)."
  • Composable DXP Promises
    • Tailored to specific requirements
    • Flexibility to integrate
    • Adaptability to customer behavior
    • Omnichannel strategy
  • Realities: Composable DXP Features
    • Microservices based architecture
    • Experience over cost
    • Answer to risk management
    • Faster time-to-market
  • Composable DXPs: The Future of CX
Gartner suggests the digital experience strategy to be focused on total experience (TX) that creates superior shared experiences by interlinking the four disciplines; that is, customer experience (CX), user experience (UX), employee experience (EX) and multiexperience (MX).

The different parts of the process should not lack insight into each other's objectives thus providing a disjointed and siloed experience. Rather they must be able to deliver frictionless, personalized, flexible and cohesive digital experiences. Hence, Composable DXPs are the way to meet customer aspirations and expectations for a personalized experience.

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