Friday, December 16, 2022

Are You Measuring Your Martech Correctly? Really?

The goal of composable digital experience platforms (DXPs) is to unify the customer and employee digital technology experiences that lead to impact.

“The marketing technology budget in the United States is expected to top $20 billion in 2022, a 14.3% rise from 2021”. – Constantine von Hoffman, martech.

Both big and small businesses are making significant investments in marketing technologies. The martech sector as a whole has grown into a sizable industry. A wide range of tools and technology, including analytics, data management, automation and CRM, are being adopted by many businesses. With the combination of all these technologies, the ecosystem of marketing technology is significantly impacted.

Composable DX is a novel idea that bridges the divides in digital experiences with unified, consistent solutions that are modular and adapted to microservices. This method is cohesive and streamlined, doing away with disconnected user experiences and comprehensive answers.


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