Wednesday, October 5, 2022

Panel Speaker at #DMWF North America

Conference: #DMWF North America 2022 (Digital Marketing World Forum)
Date: October 5, 2022
Location: Santa Clara Convention Center

Discussion Topic
- Exploring the importance of customer-centric approaches to strategies in marketing and remaining relevant to your customers
  • How to truly understand your customers with insights & data-driven approaches
  • Reviewing the importance for brands to be transparent about data, their processes and how it affects the end-user
  • The impact wider afield – marketing, sales, product, and insights departments

Other Panel Speakers:
  • Jimmy Newson, Founder, Jimmy Newson Consulting | Moving Forward Small Business
  • Brady Renner, Managing Director, Business Development, Meltwater
  • Lisa Routel, Marketing Strategy Lead, Verizon
  • Sarfraz Nawaz, Supply Chain, Digital Health, J&J

Your CX Design Is Not Working. Are You Doing It Right?

What does it take to adopt a well-defined CX design structure? Listening to customers is a good start.

Customer Experience (CX) Design is the overall approach to designing products and services with a focus on the quality and thoughtfulness of the user experience. Although more and more companies are becoming customer-obsessed, designing a CX structure haphazardly will only doom your CX goals. Companies can meaningfully engage with customers at multiple touchpoints of their journey by adopting a well-defined CX design structure. Today, businesses use insights to deep dive and ideate different digital experience solutions to steer along with the UX teams and close the gap in meeting customer expectations. The convergence of CX Design and UX can help in transitioning from qualitatively analyzing consumer insights to proactively designing the customer experience.

You'll get to know on the below key areas:
  • Understanding the Relevance of UX in Your CX Design
  • What Is Off-Putting in Your CX Design?
My Two Cents: Outside-in Approach to CX Design Matters

Well-defined CX design and operational structure leads to lower acquisition costs, deeper customer loyalty, reduced sales cycles, higher revenues, etc. compared to companies are don’t take it seriously.


Published on CMSWire.com.

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